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Sport.
Business. 
Technology.

My name is Mark Goddard. I'm a consultant and I specialise in Sports Governance. 

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I built FIFA's global transfer business company, that moves hundreds of thousands of players and billions of dollars a year across the globe.

How I impact

I solve the issues than money at scale has on sports and the organisations that run them. Specifically, around player exploitation and market distortions.

Silhouetted group hiking uphill behind a lead figure, symbolizing leadership and guiding teams through transformation.

Consulting & Advising / Mentoring & Coaching

By combining diverse thinking, practical experience, and honest advice, I drive leadership teams to confront hard truths, rethink assumptions, and make confident, strategic decisions.

Five rowers in sync on open water, symbolizing leadership, coordination, and high-performance teamwork in digital consulting.

The Fractional Executive: Leader and Operator

For a hands-on, embedded approach, engage me as a fractional executive to directly lead, operate, and scale your core business functions - driving measurable outcomes.

Chess pieces on a board, symbolizing strategic thinking, foresight, and leadership in digital transformation.

Strategic Sports
Transfers

With deep expertise in sports transfers, I advise governing bodies, clubs, and leagues on the business, technology, and governance shaping global sports markets.

About

For over 20 years, I’ve worked at the crossroads of technology, business transformation, and world sport - leading initiatives across the globe.

 

My experience spans leadership, high-growth ventures and large-scale events, focusing on aligning strategy with execution.

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Today, I apply that experience to mentoring leaders, advising organisations on growth, and supporting businesses across sport and technology.

 

My approach combines heterodox thinking, practical frameworks, cultural understanding,  to ensure organisations adapt, scale, and succeed.

 

This is Corporate Entrepreneurship in action.

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  • LinkedIn

Track record

Decades of experience backed by a proven record of delivering results. From boardrooms to operations, across sports sectors and continents, here’s a snapshot of what I bring:

Global Sports Leader

65+

countries across 4 continents delivering results. Driving growth, transformation, and sustainable success.

Advisory Board

10+ 

years advising leadership teams, providing strategic direction and guiding critical decisions.

Executive Expertise

20+

years of a proven track record in strategy, operations, people, sales & marketing - leading teams, scaling and delivering.

Sports Events

14+

tournaments including World Cups and Olympic Games. Experience managing complex, high - stakes projects at scale.

Empowering leaders and organisations to adapt, grow, and thrive in a changing world.

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Trusted Collaborations

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Client Testimonials

Eric Neal, USA

“I had the distinct pleasure to work with Mark. He possesses a unique ability to assemble a team and get the absolute most out of them. He defines the cliché of making a team more than the sum of its parts. Watching Mark take the reins of a global project that had not even existed and transform a billion dollar market was nothing short of inspiring. Mark's motivational leadership is infectious and I have absolutely no hesitation in recommending him.”
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