“Because I sleep well at night.”
Mark Goddard
Why do I do what I do?
It goes back to something my Dad said when I was a teenager.
He's a real estate agent, like a lot of my friends’ Dads. But their families had the big house, flashy cars the long holidays. We didn’t. One day I asked him why. He paused and said, “Because I sleep well at night Mark.”
At the time, I didn’t understand. But it was my first lesson in the trade-off between winning at all costs and living with how you got there.
Years later, I saw the same trade-off playing out in sport as my career got serious. At FIFA, I was given the mandate to transform the global football transfer market because of behaviour of bad actors around: player exploitation and money laundering.
I remember being in South America, sitting next to the president of the country’s sports law association. He looked at me and asked, “Do you sleep well at night?” And in that moment, my Dad’s words clicked.
I realised this was a business. A very lucrative and global business and my job is to help sports leaders sleep well at night by building transparent, sustainable systems that set standards and drive behaviour that builds public trust in sport and the organisations that run them.
My mission is to help sports leaders preserve the athlete experience, and make sure money and sport co-exist.
How I Work
My approach is built on trust and understanding its component pieces. I have built organisations from scratch and transformed global sports markets. Drawing on real global experience, a belief in diversity of thought and individual accountability I deliver solutions and world class services at the cross roads of Sport, Business and Technology.
You can expect honest advice, straight communications and hands-on support. I prioritise measurable outcomes and know the trade-offs for sustainable success. For me your success isn’t about abstract theory or one-size-fits-all solutions - it’s about partnering with you to cut through complexity, build capability, and deliver impact. It’s a practical, results-focused partnership grounded in reliability, credibility a personal relationship and zero tolerance for self interest.